Stage Names

I get worried sometimes that there's nothing to look forward to. Then, I hear that Sade has a new album coming out this year and I've heard some of the cuts from the upcoming Wolfmother album. But, that makes me wonder about the newer artists and will they be able to carry the torch. I have my doubts.

Although, I have met some talented people by cruising from Myspace page to Myspace page, it's rare that I run into anything exceptional. This year, I haven't bought only 2 albums that I found through indie artists on Myspace. For me, that's nothing. I buy new music every week. What I find is that I have to go back and buy older stuff just to fulfill my music addiction.

There may be a lack of creativity. I've gone through and looked at some of the stage names that people use. There's not a lot of creativity there. Most aspiring artists don't realize that the entertainment industry is a business as well as a creative outlet. The brand building starts with the name, followed by the artistic concept, then the performance and finally the music.

Take wrestling as an example. If you've ever watched the WWE for an extending period of time, you will notice that some wrestlers go through name changes and costume changes until they find that one concept that hits with the fans. The WWE has made it an art of building brands within brands to sell T-shirts and tickets.

Yasheve Miller is a Copywriting and Marketing Specialist whose primary focus is to build brand identity at http://www.writtentosell.net. He's also the author of the recently released novel THE WAR FOR MIAMI (more info at http://www.yasheve.com)